My story
Founder & Lead Artist
Alena launched Alena Brow Art in 2013 in St. Petersburg, Russia, driven by a deep passion for natural-looking permanent makeup. With an academic art education, she brings an artist’s eye to every procedure—treating each client as a unique canvas and crafting bespoke eyebrow and lip designs that enhance individuality.
Global Credentials & Professional Growth
Licenses & Certifications: Fully licensed in Russia, Europe, and the USA; trained under leading PMU masters.
Continuous Education: Over a dozen advanced courses in anatomy, color theory, and new injection techniques—always up to date with the latest industry standards.
Beauty Training & Design Expert: Since 2018, Alena has helped develop and refine top-tier PMU training courses used by instructors worldwide.
Artistic Philosophy & Client-Centered Approach
Natural Aesthetic: Specializes in soft, subtle enhancements—no harsh lines or overfilled brows.
Anatomy-Driven Mapping: Combines facial anatomy knowledge with client goals to achieve balanced, symmetrical results.
Attention to Detail: From pigment selection to stroke direction, every decision is informed by artistic principles and technical precision.
Commitment to Safety & Quality
Alena sources only medical-grade pigments from trusted U.S. and European manufacturers, and uses single-use, ultra-fine cartridges with state-of-the-art digital devices. Rigorous hygiene protocols and pre-procedure patch testing ensure optimal safety and color stability.
Establishing in New York City
In 2023, Alena brought her signature style to Manhattan, opening her flagship semi-permanent makeup studio. Today, clients seek her for services ranging from microblading and powder brows to lip blush and advanced color correction.
To learn more about Alena Brow Art or to schedule your consultation with our permanent makeup artist in NYC, please contact us via the website form or by phone.