My story

About Alena Erdyneeva

Founder & Lead Artist

I founded Alena Brow Art in 2013 in Saint Petersburg, Russia, with a simple belief: permanent makeup should enhance a person, not become the first thing people notice.

Throughout my career, I have worked with clients and trained artists across different countries, developing an approach centered on natural beauty, healed results, and timeless aesthetics rather than trends.

My background in academic art taught me to see every face as unique. Every treatment begins with understanding balance, proportions, and the features that make someone look like themselves.

Today, I am based in Manhattan, New York, specializing in Powder Brows, Nano Brows, Lip Blush, and Lip Neutralization. Every treatment is individually designed to complement your features, lifestyle, and long-term goals. My focus is on subtle enhancements that heal softly, age beautifully, and preserve your individuality.

My goal is not to create dramatic transformations. It is to help you look more rested, polished, and confident without looking like you’ve had permanent makeup.